As a marketing manager & content creator for a big restaurant group on the Gold Coast, I had to constantly keep up with eye catching shots of food and cocktails. When looking for some suitable backdrops to keep my all the grids consistent, I have noticed that the backdrops on the market such as Vinyl aren't as convenient, as they require a surface to be taped on. I wasn't able to be flexible where I wanted to set up my shoot to get the best natural light possible. As I was shooting on site, I also had barely any walls or surfaces to tape the backdrops on. The flimsy Vinyl just didn't work for me!
In a perfect world, I needed a hard / rigid, free-standing backdrop with a bottom and a back part, that I can put on tables or floor, change over quickly, and move around if needed. This is when the idea of Flatlaid Backdrops was born! After more than a year of R&D me and my partner Jake, have created the perfect backdrops that tick every box for Product, Food & Flatlay Photography.
Rigid ✓ Portable ✓ Lightweight ✓ Free Standing ✓ Ultra Realistic ✓ Non reflective ✓ Waterproof ✓ Wipeable ✓ Quick + Easy Interchangeable ✓
To connect two boards in an L-Shape and ensure they are standing on their own, we have developed some custom clips - the Scene Links.
We launched in June 2021.
The goal is to offer our new backdrop solution to other creators, photographers, bloggers and small product sellers. We love seeing your images and ideas come to life and can't wait to grow the Flatlaid community.